Patient Success Story for Alternative Health

May 20th, 2020

Business purpose: help one group of a chiropractor’s ideal clients make up their minds about calling his office.

The case study targets prospects, especially men, who are health- and fitness-conscious; like to take charge of their own health; prefer lifestyle-related therapies and regimens to drugs or surgery; have demanding desk jobs that can build stress and limit their daily physical activity; dislike healthcare that feels intrusive to them; and suffer from occasional low-back pain.

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